Nourison brings fine art to flooring at High Point

To launch limited-edition line with “florescencism” artist Lida Sherafatmand

Saddle Brook, NJ – Nourison is using rugs as a new medium for fine art.

The area rug house has inked a licensing partnership with fine artist Lida Sherafatmand to offer a limited-edition collection of area rugs featuring her “florescencism” concept – actual flowers as the main physical subject of her paintings.

The collection comprises four hand-made area rugs created from sections of Sherafatmand’s detailed original paintings: “New Altitudes, Opening Door to Blessings;” “Surrogating Raindrops;” “Pulses of Love/Internal World of Goodness;” and ‘When Miracles Happen.”Nourison Lida Sherafatmand collection

They are set to launch during High Point Market, April 22-26. Nourison’s showroom is located space IH101 at IHFC.

“Painting is a vocation for me,” explained Sherafatmand, who has exhibited her paintings since 1997 in more than 20 countries, including 60 collective shows and 25 solo exhibitions.

She said she partnered with Nourison for the collection in an effort to “enrich further the involvement of [my] art with society.”

Nourison’s other licensed programs include Calvin Klein, Kathy Ireland, Waverly, Barclay Butera, Joseph Abboud and Peanuts.

Home & Textiles Today Staff | News & Commentary

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