Anthropologie Home eyes department store partnership
May 18, 2017,
The new Anthropologie store in NYC’s Financial District includes an expanded home store.
Anthropologie has been approached by several national and international department stores interested in carrying its home merchandise, Anthropologie Group president and ceo David McCreight said earlier this week.
“I'm proud to report to home continues to realize double digit sales growth over nine sequential quarters – with nearly half of our sales coming through digital and the expectation to reach 75% in coming years,” he said during parent company Urban Outfitters Inc.’s Q1 analyst call.
In the near term, Anthropologie is amping up the digital shopping experience for home this summer and making improvements to the category’s supply chain, costing and inventory investments.
“As customers divert increasing portions of their time and money on experiences, both brands are nicely positioned being not only purveyors of products, but enablers of activities, special occasions and memory making,” said McCreight.
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