Thread Experiment collaborates with Hook & Albert

Online bed linens brand marks second anniversary

Thread ExperimentChicago – Thread Experiment, the e-comm specialist bedding targeting men, has created a collection with menswear brand Hook & Albert.

The collaboration is part of Thread Experiment’s spring/summer 2017 collection, which markets the online bed linen company’s two-year anniversary.

The collection is the sixth for the lifestyle brand, which co-founded in May 2015 by Greg Shugar, Justin Mikita and Greg Winner. As part of the company’s commitment to social responsibility, with Thread Experiment donates a full bedding set to a homeless shelter or other place in need with the purchase of every full bedding set from its collection.

The spring/summer collections embrace seasonal interpretations of menswear fashion trends and include four original duvet covers and comforters, as well as fivenew sheet sets. Thread Experiment will offer its collection in both 100% pure long-staple cotton as well as in a more textured linen/cotton blend.

“We created the first ever home bedding line designed for men because every other home brand has ignored the male customer,” said Shugar. “We think a man's bedroom should be an extension of his personal style, so we wanted to give him options in patterns and colors that cater to his masculine sensibility."

Sizing runs from twin through California king and is manufactured using only natural fabrics. Pricing begins at $98 for sheets, $138 for duvet covers and $168 for comforters.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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