HSN wants to lead in smart tech bedding

Concierge Collection RX offers sleep solutions

HSNThe new Concierge Collection RX includes the Memory Core Pillow, with temperature-regulating gel memory foam on one side reversing to a soft down alternative fill on the other.

St. Petersburg, Fla. – HSN is looking to stake out a leadership position in performance bedding made with textiles technologies.

The direct-to-consumer TV and internet retailer this week soft launched Concierge Collection RX, a bedding line of bedding featuring phase materials, natural elements such as graphite and silver as well as new ways of spinning cotton.

“The results are better controlled cool and heat during sleep, the elimination of odor and allergies and prevention of bacteria growth,” HSN said.

Debut components include:

  • Copper Infused Microfiber Sheet Set, which use copper-infused fibers that help repel bacteria growth, thus helping to limit odor-causing germs. $39.95.
  • Reversible Cool Memory Foam Pillow. One side features temperature-regulating gel memory foam, the other a soft down alternative fill so users can select their pillow preference. $39.95.
  • Cooling Gel 5-Zone Memory Foam Topper, which includes five separate sections with memory foam and cooling gel to create an evenly distributed cooling effect. A ventilated core adds breathability to help prevent heat build-up. $49.95-$89.95.

Concierge Collection RX officially launches across HSN’s platforms on July 7 with an expanded mattress, pillow and sheet assortment.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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