Soft-Tex expands exec team

Company names among fastest growing companies

Waterford, N.Y. -- Soft-Tex International is expanding its executive team to keep up with recent and rapid growth.

The company has been named to the 50 Fastest Growing Companies of 2017 by the Albany Business Review. Based on three-year revenue increase, this recognition reflects Soft-Tex’s expanding customer base and new sales channels for its advanced memory foam pillows, mattresses, toppers and other advanced sleep products.

To support ongoing growth, the company has hired Erik Sanchez as vp of sourcing and product development.

He hails from Macy’s, where he served as group vp of reporting and analytics.

“Erik comes to us with a wealth of experience and acumen related to trends, product development and sourcing,” said Jeff Chilton, Soft-Tex president and CEO. “He will lead a strong team to keep us ahead in the marketplace.”

Reporting to Sanchez will be:

  • Eric Linn, vp of marketing and communications, a newly formed and expanded role to tie in operations, sales, legal and marketing
  • Eric Hasper, who becomes lead designer
  • Steven Ge, whose current role as vp of China operations is expanding to include more autonomy and additional sign off authority

Additionally, as Soft-Tex looks to build up its e-commerce presence, Taylor Jones has been hired as director of digital marketing. He is charged with expanding the company’s presence and brand in the online bedding marketplace while overseeing Soft-Tex’s digital assets, strategy, and marketing channel development.

John Timmerman’s role as divisional vice president has been expanded, and he is now charged also with overseeing e-commerce and DreamSmart Furniture divisions.

International sales is another area of expansion, and Larry Wilkins has been hired to head international sales, reflecting continued growth and investment in sleep technology and demand for Soft-Tex products in the international marketplace.

Added Chilton: “Soft-Tex wants to continue growth in a segment that is currently untapped with our brands. Larry will bring awareness and focus to this important effort.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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