REM-Fit expands shop-in-shops
July 17, 2017,
Chicago – Protect-A-Bed’s REM-Fit brand has expanded its in-store shop concept to 15 locations, with more on the way.
The active lifestyle bedding and sleep technology brand’s current shops are located in the Midwest and Southwest. By the end of 2017, the company plans to operate 30 locations across the country.
The new REM-Fit stores occupy a portion of a retailer’s floor space as brand stores. The shops are stocked with a selection of bedding, adjustable pillows, sleep and activity trackers, sleep monitors and mattresses.
“In 2017, over 10% of the retail dollars for mattress are being done by Bed in the Box programs. The Rem-Fit program provides brick and mortar retailers the opportunity to capture incremental dollars that are being spent online,” said John Rachid, president of Protect-A-Bed.
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