The Shade Store opens window to new category
August 11, 2017,
New York – The Shade Store is trimming – up.
Come this fall, the upscale custom window retailer will expand its offerings to include trims, for the first time.
The collections are: solid band; ornate Greek key braid; linen tape; and textured Oblixe band. They were designed to work with The Shade Store’s vast Roman Shades and Drapery programs.
“The addition of trims provides our customers with another tool to make their window treatments truly unique and personalized to each space,” said Ian Gibbs, co-founder and chief creative officer of The Shade Store. “With this new layer to our product and service offerings, we’ve continued to cement our brand as the leading choice for premium custom window treatments.”
While The Shade Store has historically offered borders and tapes for window treatments, the new trims aim to provide “a refined finishing touch that was previously only available to designers.”
The trims will be available for purchase online and at The Shade Store’s 54 showrooms nationwide. Customers can view the full collections in-showroom and are welcome to take unlimited trim swatches home to ensure a perfect fit with their interiors.
The addition of trim to a custom window treatment will not increase the lead-time of an order, The Shade Store noted.
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See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.