• Cecile Corral

Kevin O’Brien Studio expanding at NY Now

Designer grows presence with bigger booth, new products

Kevin O’Brien Studio expanding at NY Now Philadelphia – Kevin O’Brien Studio needs extra exhibiting space at NY Now – and the luxury linens company is taking it.

Founder Kevin O’Brien explained to POSH that since he began previewing his new, more affordably priced luxury cotton sateen and linen-cotton blend collection of bedding from Europe earlier this year, his market reach has expanded – prompting a need for greater visibility at the summer edition of NY Now.

“This new bedding line has a broader appeal, we’ve discovered, and it’s expanded our business rapidly into new markets with new customers,” he said. “In a matter of six months we’ve put together a new sales rep network across the country.”

At NY Now, Aug. 20-23 at the Jacob K. Javits Convention Center, Kevin O’Brien Studio is doubling the size of its booth to accommodate three display beds and upwards of 350 of his signature velvet dec pillows as well as throws.

The spotlight will be dedicated to its new bedding line, O’Brien said.

“Our new bedding is a pretty radical departure from what are doing on the higher-end side, with our one-of-a-kind, hand-painted silk velvet duvets,” he said. “This new bedding is still a luxury product, but it’s more versatile because it has an easier price point for some customers, it’s easy to care for, and it looks fantastic with our velvet and hand-mad pillows.”

Price points for the printed cotton and linen duvets average $500 for a duvet cover, compared to Kevin O’Brien Studio’s $1,200 tag for it top silk velvet duvet covers.

“We see the bed as the dress, and the dec pillows as the necklace,” he said. “When we sell a bed, we usually also sell a lot of pillows. So offering amore affordable duvet makes it possible for the customer to buy more of the velvet pillows to finish the look. Our pillows are a huge part of our business, which is why we made sure our new bedding works well with them.”

The new bedding comes in several printed patterns and in various soft palettes. Among them are: Persian, a linen/cotton blend duvet and two coordinating standard shams, featuring a printed design inspired by vintage Persian art and architecture; and Casablanca, a linen/cotton blend duvet and two coordinating standard shams, featuring a printed repeat pattern of small-scale medallions influenced by Moroccan tiles.

In other news, Kevin O’Brien Studio is also launching an upholstery fabric line. It comprises fabrics woven in the United States.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!