Indo Count hires utility specialist for U.S. team

Steve Romero named vp, marketing and merchandising

Indo Count hires utility specialist for U.S. team New York – Indo Count Global USA has brought on a veteran of the foam bedding industry.

Steve Romero joins the U.S. team as vp, marketing and merchandising. He will be responsible for introducing new strategic and product initiatives, enhancing product merchandising and expanding market share for Indo Count US in bed sheets and utility bedding categories.

He reports to Gautam Sareen, marketing head of the parent company Indo Count Industries Limited in India.

Romero brings over 16 years of home textiles experience in strategic marketing, merchandising and product development experience with Sinomax-USA. He has launched comfort products from large established brands including Serta, Beautyrest, HoMedics and Sealy as well as developing smaller in-store brands for large retailers.

He served as a director of the Alliance for Flexible Polyurethane Foam for the last five years and served on the Board of Certi-PUR US, focused on improving quality standards with consumer benefits in the foam industry.

“Steve embodies Indo Count’s reputation for technical innovation and integrity in bedding with his proven passion for consumer focused marketing, product innovation and compelling branding. His joining complements Indo Count’s vertical manufacturing strength in all categories of bedding," said KK Lalpuria, executive director, Indo Count Industries Ltd.

“Indo Count has the strongest innovation range in our category, and I’m fortunate to be part of such a wonderfully creative team,” said Steve Romero. “Indo Count solutions will help everyone sleep better every-night; our future is bright.”

He will join the Indo Count team during next week’s New York Home Fashions Market at its showroom at 295 Fifth Ave., Suite 621, where Indo Count will be featuring its newest bed sheet innovations.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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