1888 Mills unveils next generation Supima towels
September 11, 2017,
1888’s new Supima towel is made in a zero-twist construction.
The latest collection targets the top tier with a domestically produced, zero-twist product, “among our other staples,” said Lexi Schladenhauffen, svp of marketing and design.
Schladenhauffen continued: “Now, were expanding on that to focus on luxury customers. We’re at the top of exploring new relationships and in different ways, including brands and retailers. And we have a couple of things in the works.”
1888 Mills is taking cues for the effort from another program it currently has with Red Land Cotton, which grows its cotton in Alabama and gives it to 1888 Mills to domestically produce a two-ply towel.
Red Land Cotton then sells the finished product direct to consumers via its e-commerce website at RedLandCotton.com.
“This is an example of how we are starting new partnerships with smaller, more upscale brands to develop more luxury programs. It’s an example of where we want to take Supima next,” she said.
Schladenhauffen said luxury is a good fit for 1888 Mills as it looks to broaden its retail and brand reach of its USA-made goods.
“The sky is the limit when it comes to our USA facility and when it comes to producing luxury products,” she said. “We can produce very luxurious items and in smaller quantities than can be done offshore, and we can give extra attention to craftsmanship, which is appealing to our partners like Red Land Cotton.”
1888’s showroom is located at 295 5th Ave., Suit 1609.
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