J.Queen launching utility under two brands in ’18
September 12, 2017,
The company will roll out utility bedding designed in-house in ’18.
In addition, the multi-category brand-building company has taken an additional 3,000 square feet of showroom space at its location at 37 W. 20 th St.
“We’ll be using some high-quality down for the best products, up to 85% to 90% down cluster,” said Allen Josephson, vice president overseeing business development.
Some of the utility products will use proprietary down alt fibers not yet available in the U.S. “People will see that the type of qualities we’re offering will be a little higher than what’s out in the market today,” he added.
The new category launch is part of the slow, steady build JQueen has pursued since its launch eight years ago, said Julie Brady, president. “We’re selling a brand strategy. That’s what we do,” she said.
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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...