• Jennifer Marks

J.Queen launching utility under two brands in ’18

Adds 3,000 square feet of showroom space

JQueenThe company will roll out utility bedding designed in-house in ’18.
At the New York Market – J.Queen creating an in-house-produced collection of utility bedding under its JQueen New York and Piper & Wright Brands.

In addition, the multi-category brand-building company has taken an additional 3,000 square feet of showroom space at its location at 37 W. 20 th St.

The basic bedding collections, which will ship for spring 2018, include down and down alternative pillows, comforters and mattress pads. Specialty fills will include cooling fabrics, bamboo, wool and alpaca. Shell constructions will include 100% cotton, Tencel, bamboo and blends in a variety of weaving options.

“We’ll be using some high-quality down for the best products, up to 85% to 90% down cluster,” said Allen Josephson, vice president overseeing business development.

Some of the utility products will use proprietary down alt fibers not yet available in the U.S. “People will see that the type of qualities we’re offering will be a little higher than what’s out in the market today,” he added.

The new category launch is part of the slow, steady build JQueen has pursued since its launch eight years ago, said Julie Brady, president. “We’re selling a brand strategy. That’s what we do,” she said.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!