• Cecile Corral

Bardwil and Lenox take it outside

New table linens collection marks a first – and a 15th

Bardwil Lockhart is one of two new outdoor casual dining designs in Bardwil’s latest Lenox collection.
At the New York Market – Fifteen years later, it’s a new day for Lenox at Bardwil Linens.

This week, Bardwil and Lenox mark the crystal anniversary of their licensing partnership for table linens and bath towels. And the milestone comes with several new developments.

“It’s been a good marriage,” Alan Kennedy, president of Bardwil Industries, told H&TT. “The foundation of our business, the vast majority of it, is Lenox. It’s such a key, powerhouse brand in tabletop, and it’s been a key brand for us.”

To the Lenox bath program of towel ensembles, Bardwil is taking the line upstairs another floor with the new Hotel collection, a luxury grouping made in Turkey of Turkish cotton.

But the approach is quite the opposite on the table linens side, where Bardwil is taking the upscale brand al fresco with its first outdoor-friendly casual collection.

Designed to work with the melamine tabletop line Lenox launched this past spring, Bardwil’s table linens are made of an polyester fabrication that makes them resistant to staining, moisture and fading.

From that, Bardwil creative director Mary Topinko and her team developed two styles, inspired by the brand’s French Pearl franchise: Lancaster Pearl, a direct coordinate to the melamine tabletop collection; and Lockhart, which she described as “a Jacobean, leafy and paisley design” inspired by casual-yet-elegant outdoor dining trends.

Table linens components of the collection include tablecloths, napkins, runners and chair pads.

“We never considered Lenox an outdoor type of brand, but they’ve been very flexible in letting [Topinko] and her team create a very casual collection for indoor-outdoor use,” Kennedy said. “This new collection is very casual for Lenox but it speaks to the younger, Millennial customer, which Lenox is also trying to reach.”

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today
ccorral@homeandtextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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