CHF forms brand JV with Irish/UK fashion house
September 14, 2017,
Ziba, from the Bedeck 1951 brand CHF is now distributing in the U.S., features a reversible duvet cover, embroidered ikat toss pillow and quilted throw with sequin detailing.
Under the arrangement, CHF becomes the distributor of Beck brands for the U.S. market. The partnership launched this week with the debut of Bedeck 1951 bedding in CHF’s showroom.
Both CHF and Bedeck are family-owned businesses that began as manufacturers and adapted to the off-shoring of production. Their taste levels and price points fit into the same range, and both home textiles firms use some of the same production resources. Bedeck also operates its own branded shop-in-shop in most House of Frasier stores in the UK and Ireland.
“All the patterns for our designs come from our studio and our archives,” said Gary Irwin, joint managing director of Bedeck. “There’s a good vide between the two companies.”
Bedeck will launch CHF’s DKNY brand in the UK and Ireland first, with an eye to European expansion. It will then follow up with CHF’s Peri and MIcroscupt brands. And as Bedeck is primarily a bedding supplier, CHF will develop bath and window products for Bedeck brands.
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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...