Welspun earns new traceability rating on Egyptian cotton

Lands Green Rating from Bureau Veritas, Cotton Egypt Association

New York – Welspun has scored 100% on traceability of products made with cotton grown in Egypt.

The vertical home textiles manufacturer, the second largest supplier to the U.S. market, recently received the Green Rating at its facilities in Anjar, India. The certification was issued by Bureau Veritas Consumer Products Services (Bureau Veritas), a global testing, inspection/audit, advisory and certification services firm.

Bureau Veritas has partnered with the Cotton Egypt Association (CEA) to provide conformity assessment services to verify that the materials used through all stages of production are traceable to confirmed lots of cotton grown in Egypt.

“This brings total transparency to accredited clients,” said Khaled Schuman, executive director of the CEA.

The CEA is a non-profit association established in 2005 with support from Egypt’s Ministry of Industry and Foreign Trade of Egypt. The CEA’s mission, working closely with local and international companies involved in the cotton supply chain, is to protect the legacy of luxury associated with cotton grown in Egypt.

“Our achieving this Green Rating perfect score is the result of our commitment to authenticity and the Wel-Trak patented system,” says Dipali Goenka, ceo & joint managing director of Welspun India Limited.

Welspun recently received a patent for its new tracking process called Wel-Trak. Wel-Trak begins by tagging the fiber at the source and stores the information on each tag on a unique and proprietary database. The fiber is then tracked through every stage of the textile production. The patented process allows the customer in retail, hospitality and other textiles markets as well as the end consumer to track the fiber used in the product back to the source of the fiber. A scan of the QR code on the product takes the customer/consumer to the source of the fiber.

“Wel-Trak provides a very powerful tool in the hands of our consumers to trace the source of our products back to the farmers,” said Goenka.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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