First look! Target’s new collection with Magnolia Home
October 12, 2017,
The retailer its alliance with Magnolia Home founders and HGTV celebrity couple Chip and Joanna Gaines last month. The collections roll out to stores and online Nov. 5 and will be refreshed throughout the year with new items and more look books.
On its “A Bullseye View” site, Target is spotlighting the collection with a Q&A with Joanna Gaines, in which she offers insight on the inspiration for the designs featuring in the brand’s the first installment.
“We wanted to design the collection for everyday life—modern, classic, industrial and vintage elements for those who value traditions, but also want to add a modern touch through classic patterns and organic finishes,” Gaines added. “We knew many items would be available all year long, but also made sure each product refresh would add a few unique design elements to add a more seasonal touch.”
The Hearth & Hand with Magnolia Look Book is available here:
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