First look! Target’s new collection with Magnolia Home

Hearth & Hand with Magnolia look book previews Nov. 5 brand launch

Target Magnolia HomeMinneapolis – Target has posted a look book for its Hearth & Hand with Magnolia brand in advance of the program’s launch next month.

The retailer its alliance with Magnolia Home founders and HGTV celebrity couple Chip and Joanna Gaines last month. The collections roll out to stores and online Nov. 5 and will be refreshed throughout the year with new items and more look books.

The debut look book features the line’s more than 300 skus encompassing tabletop, home décor and holiday gifts, priced to retail from 99 cents to $129.99. The collection marks Magnolia Home’s first direct partnership with a retail.

On its “A Bullseye View” site, Target is spotlighting the collection with a Q&A with Joanna Gaines, in which she offers insight on the inspiration for the designs featuring in the brand’s the first installment.

“We wanted to design the collection for everyday life—modern, classic, industrial and vintage elements for those who value traditions, but also want to add a modern touch through classic patterns and organic finishes,” Gaines added. “We knew many items would be available all year long, but also made sure each product refresh would add a few unique design elements to add a more seasonal touch.”

The Hearth & Hand with Magnolia Look Book is available here:

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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