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Cecile Corral

Selling the whole room

July 11, 2014

I’ve been covering the rug industry for 14 years, and now for the first time I’m also covering bedding and other related categories – even small furniture pieces -- more than ever before, too.

That’s because at the summer edition of the Atlanta International Area Rug market at the AmericasMart this week, not all but many rug suppliers and manufactures showrooms had a lot more than rugs to tempt buyers.

It’s true that for several markets now, dec pillows and poufs have been rapidly percolating into many rug suppliers’ mixes. And this market, there was more of that. Interestingly, however, only one of the companies I visited – Nourison – was delivering the message most clearly by including new hang-tags featuring dec pillows (by Nourison's Mina Victory accessories division) that marry well with the different Kathy Ireland rugs that were being launched.

But this market by and large was about selling the whole room, not just the rug. And that for some translates to top-of-bed components, from blankets and throws to duvets and coverlets – Rizzy Home and Surya, to name a couple – as well as Company C, Jaipur, Momeni, Safavieh, Surya, and recent newcomer to the industry, String Theory Rug + Textile, among many others.

Even United Weavers, which is still concentrating on rugs, this market dipped its toe into the uncharted territory of China-made seasonal and kitchen tapestry accent rugs as well as stair treads and kids rugs.

There are some holdouts to be sure – like Dalyn, Orian, Oriental Weavers, and some others – who are squarely focused on developing the most appropriate rug styles for their customers.

But come January, that may change….