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America the Beautiful

October 20, 2010

High Point, N.C. - When I blogged from the High Point Market in April, I advised that you keep your eye on American Design.

Well, there is lots of it on view here this time - fueled in equal measure by domestic manufacturers' activism against foreign imports as well as rising protectionism and patriotism.

Such strong motivations have brought about a number of collections rooted in the American style and pride in the Made in the USA label, which had suffered some humiliation in recent years. Domestic manufacturing is being emphasized both as a value proposition for American consumers and an overriding effort to create American jobs.

American Drew offers an American made bedroom and reinforces its American allegiance with new additions named Sedona, Fulton County and Ashton Heights.
Universal offers "American Routes", a collection created in collaboration with Better Homes & Gardens with themes such as Summerglen Drive, Governor's Place, Hilltop Terrace and Main Street.
C.R. Laine emphasizes "made in America Craftsmanship" in its new additions.
At Stickley, a longtime proponent of the American Mission style has added 80 new pieces and 100 new fabrics to its product line-up which now includes some American Modern designs as well as a new "Antiquities" series of occasional pieces.
Vanguard introduces "American Maritime" and Vaughan Bassett calls its new collection 'Simply Arts & Crafts".
Aspen Home introduces "Reed's Landing", a rustic American collection, and Lexington took inspiration from the rugged lodges of the West and Pacific Northwest for one of its new introductions, and, lastly, Whitecraft contributes to the rising tide of American design with its newest offerings inspired by and created under license with Biltmore. The names of the designs, Blue Ridge and South Terrace, make clear their inspiration. Birch Run is another American rooted design statement here by Woolrich.

While many of the new designs are inspired by the rugged beauty of America's mountain regions, its coastlines are equally celebrated with the continuation of the popular and laid back Cottage Style of seaside living.

Nautica introduces Coastline a series of 5 coastal inspired lifestyles drawn from the Keys, New England, North to Northwest, Waterline and the East Coast.
Stanley Furniture and Coastal Living Magazine are launching the American Resorts inspired collection as an encore to their first collaboration dating back two years when the emphasis was on traditional style elements - whereas this time, greater emphasis is placed on a more contemporary and sophisticated sensibility of the seaside Cottage style.

The collections already here seem to promise more American Design on the horizon for several years ahead.