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Cecile Corral

Markets compete for buyer attendance

July 13, 2007

First, suppliers complained about the changed New York market dates, saying Febraury is too cold, August is too hot.

It didn’t take them long to find another issue to whine about — overlapping markets in the winter and summer seasons.

No one can really blame some buyers for opting out of attending every single market, especially in the summer when they might prefer to take time off to be with their kids or go vacation.

But by the same token, no one can blame suppliers fior feeling pressured to present themselves at so many venues, lest they miss that one great opportunity.

So what about you? Are you planning to attend more or less markets, or just convinced a tall stiff drink by the pool is the solution?