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Jennifer Marks

Quick thought on Fortunoff

February 6, 2009

While the company appears headed for liquidation, the name almost certainly will live on. Somebody is going to buy and license that name. I anticipate infomercials featuring ‘Fortunoff’ fine jewelry at affordable prices by holiday 2010.

As to the timing of the latest bankruptcy filing, diamond editor Rob Bates at our company’s jewelry publication, JCK, has an interesting take.